If you’re asking what’s the best approach to customer loyalty using the Tower Retailer software, our first question has to be: What do you want to achieve from a loyalty program in your shop?
Your answer will guide our response.
Some businesses want to look like other businesses. In these cases, our points-based loyalty solution is what they will prefer. We’re not a fan of it, but it’s what so many in business use.
Our points-based loyalty solution accrues points that shoppers can redeem, depending on the settings you have for your business. You’re in control.
Some businesses see customers infrequently, sometimes even one-off. If those businesses want to bring the infrequent shoppers back sooner or even get the one-time shopper spending more, our Discount Vouchers loyalty solution will be best.
You set the rules for value accrual and the dollar discount that shows on the voucher for customers. These can be changed at any time. They offer excellent levers for guiding shopper behaviour.
Some businesses want to stand out from what’s usual when it comes to loyalty. This is where discount vouchers shine too, as the cash discount showing as a shopper reward is something big businesses will tend to not offer.
Big businesses like points-based systems because they control the value of the points. Shoppers can think a big number is valuable, when it could be worthless.
If you want a loyalty program that’s easy to set up, easily changed and easily understood by shoppers, the discount voucher facility is what we recommend. In many different retail businesses, we have seen discount vouchers play a key role in increasing visit spend and drive greater long term shopper value.
Discount Vouchers are our recommended loyalty solution in our Tower Systems Retailer software.