Anatomy of a Webstore Product - Setting up stock for eCommerce Success
How you load stock onto your website can make or break it. While categorisation allows customers to easily navigate your website, webstore data is essential to your products being found. Missing data? Well, you're missing out!
Don't delay! Any missing fields will result in poor product performance for your website & additional sales channels
A Breakdown of Key Product Data
ID
Stock Screen > Details Tab > Barcode
Web feeds require a unique identifier to track inventory. No need to worry about this one, Retailer has got you covered with ways to either load or generate barcodes
Title
Stock Screen > Details Tab > Description
The product title should be concise yet descriptive. Products should include Brand names and key attributes about the product.
Example with variants: Nike Air Max 270 Men's Running Shoes
Example without variants: Nike Air Max 270 Men's Running Shoes - Black, Size 10
Price
Stock Screen > Details Tab
Load your Retail or Web price. Create further interest with sale pricing.
Web Description
Stock Screen > Extra Details Tab > Web description
Provide a detailed and compelling product description. Sizes and dimensions are key.
Brand data
Stock Screen > Tags/Weblink Group Tab > Tags
Yes, you should include the brand within your Product Title. However, loading brand data makes brand names visible to search engines.
Use Barcode Lookup or simply apply one tag starting with "Brand_" e.g. "Brand_Star Wars"
Images
Stock Screen > Images Tab
Ensure product images are consistent & use the same ratio. We recommend a Square 1024x1024px format with at least 2 images to provide context for customers.
Further Advice:
Essential Retailer Tips
Deep diving into Product Structured Data
Looking to load your webstore product feed on additional sales channels like Findit, Facebook, Instagram or Google?
Each have their own requirements. However, if you can tackle Google you'll have a handle on all of them.
External Link - How shopping experiences can appear on Google Search
External Link - Product data specification - Google Merchant Center Help