Shopify advice: Writing Collection & Product descriptions that are SEO friendly and informative for customers

Shopify advice: Writing Collection & Product descriptions that are SEO friendly and informative for customers

Writing unique and thoughtfully crafted collection and product descriptions is important because each individual page of your webstore is crawled and ranked by search engines like Google. This means what you write determines how easily your products can be found online. 

Before you start

  1. Identify the target customer so you can write with them in mind.
  2. Identify the keywords related to the product or collection. This may be the title, brand, or a key detail about the product/collection

Why customer information is important:

In addition to describing a product you need to say who the customer is and why they would buy it. This additional information helps search engines, AI agents and other tech to serve details of your products online.

What are keywords?

Keywords are the words and phrases that users are querying (searching) on Google and other search engines. Keywords connect what people are searching for and the content on your website. They are as much about your audience as they are your content. What you as the merchant may describe one way, customers and users may describe in with a different phrase. Keywords change, too, so you have to keep at it.

Idea
A website is a hungry beast. Keep it fed and it will be happy. Data is what feeds it.

Writing Collection & Product Descriptions

  1. Minimum 320 Characters
    1. The first two sentences of the page will show up in search results so make them count.
  2. Include keywords
    1. For each of your keywords, make sure you use them between 3-5 times throughout the description.
    2. For Products – Focus on using 1 keyword
    3. For collections – Focus on using 2-4 keywords
  3. Product Details - Highlight unique selling points & key facts
    1. Product Dimensions.
    2. Brand information.
    3. Include target customer information.
    4. Include occasions information.
    5. Include benefits of the product.
    6. How is it sourced? Is it Eco-friendly? Australian Made?
    7. Include helpful shipping information. e.g. available instore only
Notes
Think of questions customers could ask and write the answers as part of the description.  
Idea
Write with your target customer in mind. 

Example Product description 

Quote
Adopt Me! Squishmallows Queen Bee Plush
Buzz into sweetness with the Authentic Adopt Me! Squishmallows Queen Bee plush! This ultra-collectible and oh-so-squeezable Queen Bee brings the beloved Adopt Me pet from the #1 game right into your arms. 

 

An ideal gift for young kids, adults who like hugs or someone you know who benefits from soft and calming products. This is a perfect take on the road holiday gift and also good for home.

 

Crafted with incredibly soft, high-quality materials, this Squishmallows collectible is a must-have for every Adopt Me! enthusiast and Squishmallow fanatic.

 

Check out those adorable sparkly gold wings and the Queen Bee's signature black and yellow stripes! This detailed plush is the perfect way to grow your Squishmallows Squad and add a touch of royalty. Whether you need a cuddly pal for long car rides, a fun friend for sleepovers, or a bit of Adopt Me! charm for your display, this Queen Bee has you covered.

 

Here's why this Squishmallows Queen Bee is a must-have:

  • Officially Licensed: You're getting the real deal – an authentic Squishmallows plush from the popular Adopt Me! game.
  • Ultimate Softness: Made with that signature super-soft, marshmallowy fabric that makes Squishmallows so irresistible.
  • Highly Collectible: A fantastic addition to any Squishmallows collection and a prized pet for Adopt Me! fans.
  • Sweet Details: Features those dazzling sparkly gold wings and accurate Queen Bee markings you know and love.
  • Perfect For Everything: Snuggling, collecting, adorable room décor, comforting travel companion, and bringing your favourite game to life!
  • Easy to Love & Clean: Simply hand wash and air dry to keep your Queen Bee fresh and ready for more cuddles.

Don't miss out on adding this lovable and squeezable Queen Bee, one of the softest and cutest plush characters from Adopt Me!, to your very own Squad! Join the hive of happy collectors today!

 



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