Webstore Advice: How you can attract more online traffic to your website
This sales and marketing advice is offered by Tower Systems as part of our general business advice. It is based on experience that some of us have had directly, with creating and running online businesses. The advice is offered free by Tower Systems without guarantee or warranty.
If you're not getting the traffic to and sales from your website that you want, here are steps that you should consider:
- Keep your Google business profile current with fresh content. Always link back to your website. Post at least weekly. If you’re not sure what a Google business profile is, Google it. Every business should have one.
- Publish blog posts of useful content about your products. If you are running Shopify, use the blog function provided and have a feed of blog posts on your home page. Show your points of difference in the content you publish. Publish at least 3 new posts each week. Posts should be 350+ words and use the keyword you are targeting at least 5 times.
- Make sure your website is known to Google and that your sitemap is regularly shared when the website has new content – to get your new content found.
- Consider turning on the Google product feed. This itself is free. You can also pay for your products to feature in google search results.
- Provide entertaining and useful content on social media. Posts saying buy this are useless, people will ignore them, and your business. "How to use a product" content is good as is content that makes fun of the business and / or people in it. Sharing local insights is also considered good content. Include a link to your website in posts when it makes sense.
- Re-purpose content. For example you might have a social media post that is also part of a bigger blog post on the website.
- Email past customers at least monthly with an update on new stock.
- Include pages on your website that share useful information. These pages should speak to your knowledge. Sharing your knowledge is key to you being seen as an authoritative source and this is the first step in AI models including your content in their results. This is the new search.
- Ensure your product names reflect what people search for.
- Ensure product descriptions are comprehensive, useful, and containing text that people are searching for.
- In every communication about your website - email, social media, on the website itself - add value. By value, I mean make sure that what you write or say is helpful and supports your mission to be a trusted source of products and knowledge and enjoyment related to those products.
- Refresh the look and feel of the website at least yearly. A theme change in Shopify could be all that's needed here.
- Do not outsource this work. Doing it yourself helps you learn and decide on the steps that best suit the type of business you are running.
A website is a hungry beast. Feed it with fresh content regularly.
Success today does not guarantee success tomorrow. Many online shoppers are nomads. They shop where they enjoy. Their enjoyment can be rooted in fun or knowledge or a mix of both.
Tower Systems develops websites for its POS software customers. Shopify is the most common tech platform we develop the websites in. If we can help you create a beautiful website connected to your Retailer POS software, please reach out to us at
sales@towersystems.com.au.