Budget-friendly Marketing tips for your Shopify Webstore

Budget-friendly Marketing tips for your Shopify Webstore

Finding new customers may seem like a daunting task. However, you don’t need a dedicated marketing agency to help your site be found. 

Here are marketing tips we recommend:

Don't load products with missing information

  1. Your stock items marked for webstore are your primary source for SEO data.
  2. If you're missing vital info, your products less likely to be found. Check out our advice sheet here: Anatomy of a Webstore Product - Setting up stock for eCommerce Success

Review your website regularly

  1. Schedule in regular check-ins for your homepage, product ranges & site performance
  2. Use Shopify’s handy analysis & reporting to gain insight on what is working well and what is not. See how customers are searching using Shopify Search & Discovery
  3. Rather than paying for marketing through social media ads, you can grow your traffic organically through search optimisation. Check out our SEO advice sheets

Run a Blog

  1. We highly recommend you run a blog for your site. Creating new and fresh content for your site is the best way to improve your SEO ranking. Some blog ideas maybe: Seasonal Products, New Stock Range, Tips & Tricks for your industry based on a certain product/collection. Use the 350 word rule.

Generate free website traffic with Sales Channels

  1. If you have webstore products, you're one step away from loading your product feed onto free listings
  2. Shopify admin can connect to Agentic, Google, Facebook, Instagram, Tiktok, Shop & more
  3. Tower customers have access to Findit.com.au via sign up Setting up FindIt Marketplace integration with Retailer

Ensure you can be found 

  1. When was the last time you updated your Google or Facebook profiles?
  2. Keep business & social listings are up to date so customers can easily find your business online, especially Google & Apple Map listings. 

Promote your webstore

  1. Share your website each time you post updates on your socials & maps profiles
  2. Schedule email campaigns for new arrivals or time-based events & sales.
  3. Target existing customers with printed store signage. Simple A4 printout or two will do. Pop one on the counter or in your store front. Make your website stand out nice and big.
  4. Target new customers with a small paid marketing or ad campaign

Thank customers for supporting local

  1. Post a social media update, send a marketing email.
  2. Print ‘Thank you’ flyers or add hand-written notes to your online orders. 
  3. Remind customers they’re supporting a local Aussie business.

Entice customers with discounts 

  1. Add an online only discount for first time customers. i.e. “FIRST10”, “WELCOME5" Consider free shipping for a limited time only.
  2. Add the discount code as a popup or announcement bar promo. Share it on social media or even instore. 
  3. Have Catalogue stock item discounts on Retailer? Sync it!  Check your TWC sync settings to ensure discounted prices are syncing.

Target Mobile users

  1. Use Shopify’s Shop app to seamlessly bring your store to your customer’s phone. Read more: https://www.shopify.com/shop 
  2. Consider further online engagement with Email or SMS offers.  Use Shopify’s integrated marketing tools or find one that’s right for you.  

Want to learn more about running small business online? 

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