Webstore advice: 4 Mistakes retailers make on their About Us page
Your About Us page is key to nurturing trust. If people trust the website, they are more likely to shop with it.
A good About Us page tells the reader about the business and those who own it. It puts a real face on the business. It makes contact easy.
Take a moment and check yours. Make sure you are happy with what it says about you and your business.
Things to avoid:
- Not making it about you, not showing us you.
- Not including your contact details.
- Overwriting.
- Letting someone else write it.
Too often people write an essay, which is rarely read.
About Us page Example:
Hugs and love are what gift and card giving are about. For birthdays, anniversaries, sympathy … for so many reasons.
That’s why we called our website www.hugsandlove.com.au.
Our small family-owned shop in Mount Waverley is all about hugs and love, helping people express themselves with those they care about and care for.
We love finding gifts and cards that help people express themselves, that those receiving them cherish, and keep.
Product quality is important in our selection too. We stock products that are child-safe, that have this certification.
Our business started out as a newsagency. That feels like such a long time ago. Today, if you visit, you will enter a gift shop focussed on helping you hug and love those you care about.
Locally, we are known as newsXpress Mount Waverley. The shop and website are owned by newsXpress Pty Ltd. The office address is 3A Lynch Street Hawthorn VIC 3122.
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