Using AI to write Blog Posts for website

Using AI to write Blog Posts for website

Retailer has the ability to use Artificial Intelligence (ChatGPT or Google Gemini) to write Blog Posts for your website.

InfoTo get started, you will first need to sign up with either OpenAI or Google. See HERE for more details
IdeaYou will also need a Shopify or Woo Commerce website linked to Retailer. See HERE for more details

Enable Blog Post in Tower Web Connect

  1. Login to Tower Web Connect.
  2. Click your Website Connection.
  3. Click the Preferences tab
  4. Scroll down to the bottom. Under Blog Posts, make sure 'Send Blog Posts' is ticked.
    Note: This will be enabled by default

Create a Blog Post

  1. From the Main Screen of Retailer, click Stock Maintenance -> Stock Item Blog Posts
  2. Click Add New in bottom left corner
  3. Click into Barcode box in top left. Scan a Barcode or press Enter to open Find Stock Screen and search for a product
  4. Down the left hand side, click the down arrow next to Item Details to Include. Untick any information you don't wish to send to the AI
  5. Down the left hand side, click Generate Blog Post
  6. The AI will then use the product information to generate a Blog Post
  7. You can then make any changes you wish to the Blog Title or Blog Text
  8. If the product has an Image in Retailer, it will be added in the bottom left corner. Click Load if you wish to add a different image to the Blog Post
  9. Click Save
Idea
You can edit the prompt on the left to change the blog post's layout, or change the tone or writing style. Do not change the structure of the prompt in the first paragraph.

Edit Existing Blog Post

  1. From the Main Screen of Retailer, click Stock Maintenance -> Stock Item Blog Posts
  2. In the top left corner, click Find Blog Post
  3. You can then search by Barcode, Description or Blog Title
  4. Select the Blog Post and click 'OK'
  5. You can then make changes to the Blog Post. Remember to click Save

Upload Blog Post

  1. From the Main Screen of Retailer, click Stock Maintenance -> Stock Item Blog Posts
  2. In the top left corner, click Find Blog Post
  3. You can then search by Barcode, Description or Blog Title
  4. Select the Blog Post and click 'OK'
  5. Click Upload Blog Post in the bottom right corner

Settings

There are a few options you can change to adjust how the AI writes blog posts. These settings are found in Setup->AI, then the Blog Posts tab.
  1. Model: Changes which AI model/engine is used to read the invoice. If you don't like how the blog post is written, you can try changing the model here. OpenAI's GPT-4 or GPT-4o, or Google's Gemini-2.0-Flash are suitable options.
  2. Use Structure Response: This needs to be enabled for the feature to work correctly. If it is not enabled, it may be a sign that the model you have selected does not support structured responses. Choose a different model and make sure to tick this option.

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