How do web sales import into Retailer?
Online sales that go through your integrated web platform, can import into Retailer with details of the transactions.
Click the web setup advice here to see which platforms are integrated
These sales will appear similar to regular sales with some minor differences to help tell them apart from regular store sales.
This means that the sales will appear in your regular End of Shift (end of day) reports and figures.
The sales will import according to settings applied in Tower Web Connect (TWC) and the options are detailed here:
Here are some of the characteristics of the imported web sale:
- Payment type
The payment type will record as one selected payment type as setup in Retailer, regardless of how it is paid in the website. For details of the actual payment, refer to your website admin backend. - Timing
The sales will import generally every few minutes. It will continue checking as long as the main server computer is switched on. If the main server computer is switched off, the sales will wait until it is switched on to import into Retailer. - Quantities
The moment the sale enters Retailer, the corresponding items will have their quantities deducted. - Customer information
Web sales will import against the customer account that has an email matching the one in the sale. This means if your customer purchases something under a different email address than what you have in Retailer, they will get added to Retailer as a new customer (a duplicate). The name, email and other details of the customer in the web sale will be added to Retailer if the customer is new. - Refunds
If a refund is performed on the website for a sale, this does not carry through into Retailer as the refund is usually not a new sales transaction. You will need to manually adjust items or process a refund in Retailer to match. - Missing item details
If a sale contains items that do not match in barcode to product in Retailer, the sale will still import but the items will show without a name (blank). It will simply list item lines with prices and quantities but cannot adjust product since it cannot match them. - Discounts and promotions
The web sale will bring through any discounts done on the website, though it does not know the source of the discounts. This means it cannot trace if the discount is supposed to use up a voucher and adjust it, or if it came from loyalty point redemption, and requires loyalty point adjustment. These can be updated/processed manually to get the voucher or loyalty points redeemed.
Sales reports can be run on the web sales, and some of them can distinguish between in-store sales and web sales.
This advice sheet explains more about reports on web sales:
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