Shopify website development advice and help for retailers
Shopify website development advice and help for retailers
Tower Systems has a separate web development team that develops websites for retailers. We are an accredited Shopify partner. We have developed many websites for others as well as websites for our own retail businesses.
Our website development work is done entirely by us, in-house. We do not contract it offshore.
We provide a fixed-price quote up front, based on your needs. The quote is specific as to what is included.
The Shopify website is connected to our POS software, making it easy for you to manage inventory data in one location.
The business decisions about your website are up to you: you decide the web name, the look and feel of the site and which products to load.
You can have an in-store price and an online price.
You can handle delivery or click and collect or a mix of both.
Through the website you can accept multiple forms of payment.
If you think you want a website for your business but don’t know where to start, don’t know which option to go with, can’t see how you can make money, worry that you won’t have the time...
You are not alone. These concerns, feelings, are common.
Video: Website advice for small business retailers
The reality is that a website will take more time than you can imagine. It most likely will not obviously make money; many don’t. We say obviously because there are ways websites make money beyond direct sales.
We suggest you approach launching a website as a start-up business. Sure, it may sell some or all of what you sell in your shop. However, it is different, it is its own thing with different needs and different opportunities. Seeing it as a start-up can help. Also, seeing it as a start-up could take you on a fresh path.
You need to love your website. If you don’t it will not get the attention and support it needs from you. By love we mean love what it sells, how it does this and how it represents you.
This brings us to what you sell online. That can only be resolved by you. It needs to be something, or a category of things, that people are searching for because if they are not looking, finding shoppers is much harder, something you feel good about.
Starting is key. In our experience, where people land with a website a year on, 2 years on and more is different to where they start. They would not have got there if they had not started. That is key in our view – starting, gaining experience, maybe stumbling or falling before moving on.
Think carefully about what you would like to sell, research it. Take your time. Make the move once you know. Starting before you know what you want to do could be a mistake.
The following advice sheet is for newer OS2.0 and Theme Block Shopify Themes. If you're unsure check out Shopify Help Center | Theme architecture versions and sources or your Theme's documentation. First, familiarise yourself with editing basics: ...
This article explains what data is exported from Retailer and what field it will appear as within Shopify. To configure the Tower Web Connect (TWC) link please see: Setting up a new Webstore Stock Item Data Retailer stock items that have 'Webstore' ...
Shopify offers inbuilt options for flat rates or calculating shipping by integration. To save on initial costs, we recommend that you start simple, become familiar with inbuilt options, then expand operations as your site grows. Jan 2026 Update: ...
Finding new customers may seem like a daunting task. However, you don’t need a dedicated marketing agency to help your site be found. Here are marketing tips we recommend. Load products without missing information Your stock items marked for webstore ...
One of the most underutilised features of a website is a blog. Blog posts are one of the easiest ways to generate new and organic traffic to your website. For an online store that means potential customers. How to get started 1. Choose a topic that ...