One of the most underutilised features of a website is a blog. Blog posts are one of the easiest ways to generate new and organic traffic to your website. For an online store that means potential customers.
How to get started
1. Choose a topic
- Ideas - Gift guides, Showcase brands or suppliers. Trending products. New releases, Products coming soon.
- Informational - How-tos, tips & tricks, fact sheets, product guides, store updates
2. Make it search-engine friendly
- The first 250 characters (approx.. 2 sentences) will be shown on search results. Make it count by summarising why customers should check your article out.
- Aim for 350 words with 1 keyword/phrase included 5 times
- Add a featured image or two. Make sure to update your image with ‘alt text’ so you can describe the image to search engines.
3. Engage those customers
- Add a Call-to-action – Conclude your article with a link to related products or product ranges
- Share on Social media & email newsletters.
Final tips
- Alternate between types of topics to create interest.
- Use blog tags to help categorise posts within your website.
- Set aside time & schedule blog posts in advance.