Hallmark have the ability to receive sales data on a daily basis from newsagencies, enabling almost real-time visibility on product sales. This, in turn, enables Hallmark to more accurately predict sales cycles and helps to prevent out-of-stock situations in your store.

These instructions should be completed on every computer that runs an End of Shift.

  1. From the main screen of Retailer, go to Setup -> EDI.
  2. Use the blue arrows to find HALLMARK.
  3. In the Directories tab:
    • Set Outbound File Extension to SAL=.sl2
      NOTE: The extension above is a lowercase letter L, not an I or a one.
  4. In the File Transfer tab:
    • Set Files are to be sent and received by to Tower FTP.
    • Click on FTP Settings.
      • Enter the following settings:
        FTP Server: ftp.hallmarkcards.com.au
        User Name: hmkftp
        Password: NX2HMK&Dat
        Port: 21
      • Click OK.
    • Set Send Sales Frequency to End of Shift.
    • In Customer ID, type in your Hallmark account number.
    • Tick Send Sales Data for this EDI System.
    • In EDI Abbreviation, type in HALLMARK.
    • Set Send Sales Data for to Selected Suppliers.
    • Click on Add Supp and double-click on Hallmark.
  5. In the Utilities tab:
    • Tick Enable this EDI System.
  6. Click Save and Close.

Ensure that you repeat the above instructions on any computer that runs an End of Shift.