The Category Performance Report allows you to view your top performing categories in each department based on their gross profit, it can be run for all departments or a specific department.
Generating the Report
- On the top menu bar of Retailer, click on Reports -> Sales Reports -> Category Performance Report.
- Date Range
- Start Date - This will be the Start Data of the Report
- End Date - This will be the End Date of the Report
- Selected Departments
- All Departments
- Selected Department - Only allows the selection of one department
- Options
- Exclude Home Delivery & Subagent Orders - Excludes sales amounts for Home Delivery and Subagent Order. Only applies to Newsagencies
Reading the Report
The Category Performance Report has several columns with sales figures for each category. It groups the categories by department and then lists the categories and sales figures in order of the ranking of each category based on Gross Profit by dollar amount.
From here you can see the following.
- Rank - The categories rank based its on gross profit.
- Category - The name of the categories is listed in order of ranking
- Items Sold - Total number of items sold
- Total - Total retail value of items sold
- Avg Sale Value - The average sale value
- Total Cost - The total cost of items sold
- GP $ - The total gross profit dollars made on that category in the time period selected, this is what the report uses to rank the categories.
- GP % Contribution - The total percentage of gross profit this category makes up of the total sales in this report.
The GP % Contribution figure will be different depending on how many departments have been selected as it based on the total number of sales in the report, not overall sales. For the most accurate GP Contribution of total sales, this report should be run for 1 year for all departments.