Webstore Advice
🎬 Gearing up for success: Picking, packing & shipping efficiency advice for online retailers
Video overview: Managing Orders Establish a packing area to manage picking, order stamping, and scanning Consider using a service like ShipStation. Having all website information in one dashboard is beneficial for managing multiple locations or ...
Shopify shipping strategies to consider now & later
Shopify offers Sendle integration for easy shipping label creation & estimation. Australia Post and other services require a third-party plugin to integrate. You can start small to save on costs, then expand operations as your site grows. Shipping ...
Copying Webstore Descriptions and things to think about
Writing good webstore descriptions to accompany your web products is an important element in selling product online, as it isn't just how the items are presented to the customer, it also affects how easily they find the products or your webstore in ...
Anatomy of a Webstore Product - Setting up stock for eCommerce Success
Source: Intro to Product Structured Data on Google | Google Search Central | Documentation | Google for Developers How you load stock onto your website can make or break it. While categorisation allows customers to easily navigate your website, ...
How do web sales import into Retailer?
Online sales that go through your integrated web platform, can import into Retailer with details of the transactions. Click the web setup advice here to see which platforms are integrated These sales will appear similar to regular sales with some ...
Theme editing tips for Shopify 2.0
First, familiarise yourself with editing basics: Shopify Help Center | Editing menus Shopify Help Center | Editing your theme Understand level of support available: Shopify’s Help Centre for everything Shopify Then, Theme developer for guides on ...
How to manage quantity on hand for your website for highly sought after limited release products.
Managing Inventory and Preventing Overselling If you're running a sale for a highly sought-after or rare product with limited quantities, overselling can be a challenge. It's important to note that complete prevention may not be possible, especially ...
Budget-friendly Marketing tips for your Shopify Webstore
Finding new customers may seem like a daunting task – but what about engaging your current customers? You don’t need a dedicated marketing agency to promote your business. Here are tips anyone can do to market their business online: Review your ...
Shopify website development advice and help for retailers
Tower Systems has a separate web development team that develops websites for retailers. We are an accredited Shopify partner. We have developed many websites for others as well as websites for our own retail businesses. Our website development work ...
Shopify - Navigation - Adding new Departments & Categories
Before you get started Understanding Shopify navigation After you add products and create collections, webpages, store policies, or blog posts, you need to organise them on your online store so that customers will be able to find them. You can view ...
Putting products on Sale on Shopify
Sync Stock item Catalogue Discounts in Retailer Tower Web Connect (TWC) allows you to put items on sale on your Shopify Site. Only discounts with the Stock Item discount type will transfer to Shopify. Department- or Category-wide discounts, or ...
What to do once your webstore goes live
A website is a hungry beast. What you get out of it depends on how you feed it. 1. Update your business & social profiles You’re on Facebook or Instagram, but when was the last time you checked your Google or Apple map listings? Update your business ...
Shopify - Navigation - Automatically Generate Menu Links (Theme Customisation)
Who is this article for? If you’ve had your Shopify site developed by Tower & your developer has advised this Theme Setting is available to you. This is not a standard Theme feature. Furthermore, if you change Themes, this feature will no longer be ...
Shopify advice: Writing Collection & Product descriptions that are SEO friendly and informative for customers
Writing unique and thoughtfully crafted collection and product descriptions is important because each individual page of your webstore is crawled and ranked by search engines like Google. This means what you write determines how easily your products ...
Webstore advice: Using a blog to drive traffic (and sales!)
One of the most underutilised features of a website is a blog. Blog posts are one of the easiest ways to generate new and organic traffic to your website. For an online store that means potential customers. How to get started 1. Choose a topic Ideas ...