Webstore Advice
Copying Webstore Descriptions and things to think about
Writing good webstore descriptions to accompany your web products is an important element in selling product online, as it isn't just how the items are presented to the customer, it also affects how easily they find the products or your webstore in ...
How do web sales import into Retailer?
Online sales that go through your integrated web platform, can import into Retailer with details of the transactions. Click the web setup advice here to see which platforms are integrated These sales will appear similar to regular sales with some ...
Theme editing tips for Shopify 2.0
First, familiarise yourself with editing basics: https://help.shopify.com/en/manual/online-store/themes/customizing-themes/edit Understand level of support available: Shopify’s Help Centre for everything Shopify Then, Theme developer for guides on ...
How to manage quantity on hand for your website for highly sought after limited release products.
Managing Inventory and Preventing Overselling If you're running a sale for a highly sought-after or rare product with limited quantities, overselling can be a challenge. It's important to note that complete prevention may not be possible, especially ...
Budget-friendly Marketing tips for your Shopify Webstore
Finding new customers may seem like a daunting task – but what about engaging your current customers? You don’t need a dedicated marketing agency to promote your business. Here are tips anyone can do to market their business online: Review your ...
Shopify website development advice and help for retailers
Tower Systems has a separate web development team that develops websites for retailers. We are an accredited Shopify partner. We have developed many websites for others as well as websites for our own retail businesses. Our website development work ...
Shopify - Navigation - Adding new Departments & Categories
Before you get started Understanding Shopify navigation After you add products and create collections, webpages, store policies, or blog posts, you need to organise them on your online store so that customers will be able to find them. You can view ...
Putting products on “Sale” on Shopify
Using Catalogues in Retailer Tower Web Connect (TWC) has the ability to utilise Catalogues in Retailer to put items on sale on your Shopify Site. Only discounts with the Stock Item discount type will transfer to Shopify. Department- or Category-wide ...
What to do once your Shopify webstore goes live
A website is a hungry beast. What you get out of it depends on how you feed it. The following list of tips is based on what we do for our successful websites: 1. Update your business & social profiles You’re on Facebook or Instagram, but when was ...
Shopify - Navigation - Automatically Generate Menu Links (Theme Customisation)
If you’ve had your Shopify site developed by Tower and your website developer has let you know that you’ve got this feature with your site, it will allow you to automatically add/remove Retailer Categories from your navigation. This feature looks ...
Shopify advice: writing Collection and Product descriptions that are SEO friendly and informative for customers
Writing unique and thoughtfully crafted collection and product descriptions are important because each individual page of your webstore is crawled and ranked on Google. This determines where you show in search results, which can determine traffic, ...
Webstore advice: Using a blog to drive traffic (and sales!)
One of the most underutilised features of a website is a blog. Blog posts are one of the easiest ways to generate new and organic traffic to your website. For an online store that means potential customers. How to get started 1. Choose a topic Ideas ...