Webstore Advice
Where do I start in creating a website for my business to connect to the Retailer software?
Elsewhere in our Tower Systems knowledge base, we provide advice on how to connect your Retailer software to Shopify, Big Commerce, WooCommerce and Magento. The advice we provide here is more of broader business advice on where and how to start in ...
Webstore Advice: How you can attract more online traffic to your website
This sales and marketing advice is offered by Tower Systems as part of our general business advice. It is based on experience that some of us have had directly, with creating and running online businesses. The advice is offered free by Tower Systems ...
🎬 Gearing up for success: Picking, packing & shipping efficiency advice for online retailers
Video overview: Managing Orders Establish a packing area to manage picking, order stamping, and scanning Consider using a service like ShipStation. Having all website information in one dashboard is beneficial for managing multiple locations or ...
Shopify shipping strategies to consider now & later
Shopify offers inbuilt options for flat rates or calculating shipping by integration. To save on initial costs, we recommend that you start simple, become familiar with inbuilt options, then expand operations as your site grows. Jan 2026 Update: ...
Copying Webstore Descriptions and things to think about
Writing good webstore descriptions to accompany your web products is an important element in selling product online, as it isn't just how the items are presented to the customer, it also affects how easily they find the products or your webstore in ...
Anatomy of a Webstore Product - Setting up stock for eCommerce Success
How you load stock onto your website can make or break it. While categorisation allows customers to easily navigate your website, webstore data is essential to your products being found. Missing data? Well, you're missing out! Don't delay! Any ...
How do web sales import into Retailer?
Online sales that go through your integrated web platform, can import into Retailer with details of the transactions. Click the web setup advice here to see which platforms are integrated These sales will appear similar to regular sales with some ...
Theme editing tips for Shopify 2.0 & Theme Blocks
The following advice sheet is for newer OS2.0 and Theme Block Shopify Themes. If you're unsure check out Shopify Help Center | Theme architecture versions and sources or your Theme's documentation. First, familiarise yourself with editing basics: ...
How to manage quantity on hand for your website for highly sought after limited release products.
Managing Inventory and Preventing Overselling If you're running a sale for a highly sought-after or rare product with limited quantities, overselling can be a challenge. It's important to note that complete prevention may not be possible, especially ...
Budget-friendly Marketing tips for your Shopify Webstore
Finding new customers may seem like a daunting task. However, you don’t need a dedicated marketing agency to help your site be found. Here are marketing tips we recommend. Load products without missing information Your stock items marked for webstore ...
Shopify website development advice and help for retailers
Tower Systems has a separate web development team that develops websites for retailers. We are an accredited Shopify partner. We have developed many websites for others as well as websites for our own retail businesses. Our website development work ...
Shopify - Navigation - Adding new Departments & Categories
Before you get started How your Departments and Categories are brought across is dependent on your Retailer data & TWC sync settings. For more info: Shopify Integration Information & Understanding Navigation Understanding Shopify navigation After you ...
Putting products on Sale on Shopify
Sync Stock item Catalogue Discounts in Retailer Tower Web Connect (TWC) allows you to put items on sale on your Shopify Site. Only discounts with the Stock Item discount type will transfer to Shopify. Department- or Category-wide discounts, or ...
What to do once your webstore goes live
A website is a hungry beast. What you get out of it depends on how you feed it. 1. Update your business & social profiles You’re on Facebook or Instagram, but when was the last time you checked your Google or Apple map listings? Update your business ...
Shopify - Navigation - Automatically Generate Menu Links (Theme Customisation)
Who is this article for? If you’ve had your Shopify site developed by Tower & your developer has advised this Theme Setting is available to you. This is not a standard Theme feature. Furthermore, if you change Themes, this feature will no longer be ...
Webstore advice: How to write Product & Collection descriptions that are SEO friendly & informative for customers
Writing unique and thoughtfully crafted product range and product descriptions is important. Each individual page of your webstore is crawled and ranked by search engines like Google. This means what the information that you provide determines how ...
Webstore advice: Using a blog to drive traffic (and sales!)
One of the most underutilised features of a website is a blog. Blog posts are one of the easiest ways to generate new and organic traffic to your website. For an online store that means potential customers. How to get started 1. Choose a topic that ...